Priya, Kolkata's most loved cinema hall, has two recent additions in its F&B bouquet. In November '09 came Gelato Italiano near the advance ticket counter- the first ever gelato parlour in a single-screen theatre in the city. And Arambagh's Chicken opened a counter at the balcony floor this month.
Gelato Italiano, a brand of Pan India Food Solutions- a Future Group company, had a flying start as it bowled over the Priya customers, and may be some passers-by too, being located almost on the footpath, at the main gate, with its super tempting inaugural offer of Rs 9 a cup for all flavours to generate quick trials.
Arambagh's seems to be a bit struggling and there's an interesting insight here. The balcony tickets are priced Rs 115 and Rs 125, and there are few Bengalis, known for being extremely value-conscious, who prefer that place. And the non-Bengali customers have a marked preference towards vegetarian food. Was it of better sense to locate the counter at the first floor that houses all the stalls- rear to front, thereby getting exposure to more Bengali customers who love their chicken dishes? time will tell.