The flavour of Kolkata

The flavour of Kolkata
The bridge, the river and kids' play. Brilliantly captured by Sujay Kumar Das.

Sunday, January 17, 2010

Two new offerings at Priya

Priya, Kolkata's most loved cinema hall, has two recent additions in its F&B bouquet. In November '09 came Gelato Italiano near the advance ticket counter- the first ever gelato parlour in a single-screen theatre in the city. And Arambagh's Chicken opened a counter at the balcony floor this month.

Gelato Italiano, a brand of Pan India Food Solutions- a Future Group company, had a flying start as it bowled over the Priya customers, and may be some passers-by too, being located almost on the footpath, at the main gate, with its super tempting inaugural offer of Rs 9 a cup for all flavours to generate quick trials.

Arambagh's seems to be a bit struggling and there's an interesting insight here. The balcony tickets are priced Rs 115 and Rs 125, and there are few Bengalis, known for being extremely value-conscious, who prefer that place. And the non-Bengali customers have a marked preference towards vegetarian food. Was it of better sense to locate the counter at the first floor that houses all the stalls- rear to front, thereby getting exposure to more Bengali customers who love their chicken dishes? time will tell.