The flavour of Kolkata

The flavour of Kolkata
The bridge, the river and kids' play. Brilliantly captured by Sujay Kumar Das.

Sunday, November 23, 2014

Turtle’s call for some action


Well, when you see a teaser like this on social media, before you go to the bottom, the expectation built comes with a dash of naughtiness. Here’s the revealer that follows:


You are drawn towards the picture and the hashtagged campaign name. Then immediately looking further, you notice the message at the right. It’s not matching your expectation, but the proposition is probably not something you would like to brush away.
In keeping with its image of a socially conscious brand, this time Turtle spares a thought for the underprivileged as the winter is setting in, by engaging people to donate clothes in any Turtle store in India. The clothes will go to the underprivileged (after washing) through Goonj, a well-known national NGO, and give them a little more warmth this winter. So if your clothes are winterwear, great! To spread the word, Turtle is encouraging you to post a picture on the social media with (hashtag) #idroppedmyclothes and nominate your friends/family to do the same. For a change doing your bit for the people less fortunate than you comes with its share of fun. 
The campaign was launched by team Ebar Shabor (The eagerly awaited Bengali detective flick starring Saswata Chatterjee in the title role, releasing this December). The director Arindam Sil and cast members including Saswata, Subhrjit Dutta, June Maliah and music director Bickram Ghosh donated clothes in the South City Mall store. They posted pictures and nominated their friends to do the same.

Team Ebar Shabor at the launch
Clothes have started pouring in the boxes in various stores. Here’s a shoutout for Somshubhra Ray (picture below), one of the early supporters, for dropping fifty clothes in the Gariahat store.


So if it sounds interesting, go ahead and drop your clothes in a store. Get clicked and share it on social media to get others join in. Otherwise you may also share this post on your social media pages to spread the word. Happy dropping.