My morning felt good to read about the state environment department's new circular that lit hoardings now have to source electricity from solar power. Those using generator solely to light up have to make the switch immediately, while others drawing power from grid have time till December '10 to make the switch.
Once this happens, it will save 60-80 MW per day! And a few hundreds of tons of carbon dioxide in generating it. Isn't that wonderful in the times of global warming and climate change?
The move takes a bow from all environment-conscious citizens of Kolkata. As implementing greater use of solar power in core areas of usage (domestic and industrial) is not an easy ballgame and will take time to take place in a significant way, identifying outdoor advertising for this is indeed wise.