The flavour of Kolkata

The flavour of Kolkata
The bridge, the river and kids' play. Brilliantly captured by Sujay Kumar Das.

Thursday, February 01, 2007

The changing Park Street

Took a walk along Park Street long after, in last week. The new KFC outlet was the brightest and the most eye-catching entity. It is the second and largest KFC outlet in the city.

What struck me this time was, old restaurants (Incl. Flury's) are shrugging off their conservative image and learning the trick of new age food marketing- visibility. For example KFC has a complete glass frontage which enables someone not familiar with it form an idea by just taking a curious look from outside. Old restaurants at Park Street always sported a classy look of wooden frontage or heavy curtains covering the glass part at entrance which gave them a closed look. People new to them would have thoughts like-what is the inside like, how wise it is for me to step in etc. To my delight this time I saw these places having the frontage glass open. They seem to be inviting the passers-by for taking a look. This phenomenon surely does wonders to the business as it becomes approachable to more and more customers leading to more trials. Some of the old ones I saw were Kwality, Moulin Rouge, Mocambo and Flury's. Needless to say the newer entrants like Marco Polo in China and Tong Fung sport an open-style frontage.