Rbk unveiled it's new store in town early this month. The Rbk Arena Store is at Sarat Bose Rd. One of the billboards in their new campaign about this store proudly proclaims, "The only other store of this kind is somewhere in New York". This is officially their largest store in Asia. As part of it's USP it has an in-house DJ playing the latest in international music.
Kolkata's lifestyle platter is being continuously upgraded to cater to the well-heeled and upwardly mobile. There are recent entrants Subway (Grown to three outlets in less than two years) and KFC besides oldy Domino's and young Cafe Coffee Day, Barista. McDonald's is poised for an winter debut. Then there are new global-standard shopping malls, fine-dining and speciality restaurants and cineplexes wooing this class.