The flavour of Kolkata

The flavour of Kolkata
The city is known for its old alleys. One such is shot by Atanu Pal.

Wednesday, April 20, 2011

t2 : the big bore

The 24-page t2 can really be a big bore, like today's edition. Since its debut in January it is yet to plan well to fill up the 24 pages (save a few for advertisements). The variety of features and consistency of new columns has been lacking all this while. Even MySpace, a fresh sub-section in Tollywood (Check my earlier post MySpace debuts in t2), has't been continued.

Today's edition is all about Kolkata Knight Riders in IPL 4, end to end. It covers pages on Dav Whatmore, Gautam Gambhir and Brett Lee's bites, celebrity take on KKR, fan frenzy, KKR quiz.....and two pages on how to dress like Shah Rukh (when he is with KKR) and how the suits for SRK and his KKR men were stiched!! Can you believe it? Wait, there are more. There are two more pages on....hold your breath...Shah Rukh's bowling action and a few of his other moments on-ground (including the jersy-lifting to show the packs on his stomach)!! It almost looks like an advertiser's supplement by KKR. All this is plain nonsense, from the point of view of the universe of t2 readers who are, well, not really obsessed with KKR and look for other things to spice up their day. It is a brainless proclamation of the fact that t2 is the print partner of KKR.

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