INOX, the multiplex chain that introduced Kolkata to multiplexes in September 2003, has a 50-60 % average occupancy rate in the city. This is the highest among the chain in the country, as Vikas Syal, the Regional General Manager has shared with The Telegraph's today's issue.
No wonder this. Kolkata has always surprised the organised retail industry with its retail outlets clocking the highest sales in the entire chain in the country, sometimes in the first year itself- be it Music World or Pantaloons or Westside. Its but natural that the same effect will be carried to organised film exhibition arena as well.
To salute this incredible response INOX is set to open a four-screener at City Centre 2 in New Town, Rajarhat, a five-screener at Diamond City North mall on Jessore Rd by 2008. The 89 Cinemas chain, which it took over, will open a four-screener (its second in the city) at Panditiya Rd in the same time frame.