The flavour of Kolkata

The flavour of Kolkata
The city is known for its old alleys. One such is shot by Atanu Pal.

Saturday, February 17, 2007

T2: the new hip 'n' happening companion

What is T2? A chillout zone, pub, shopping mall, gym or something else? This question was asked in a teaser campaign spanning print to outdoors in January this year. Nobody possibly guessed the answer because this city has not seen something like that being launched with such a hype.

Launched on February 2, T2 is The Telegraph's new tabloid supplement. Just for record, it comes in a tabloid size (Like Mid Day) and hence is easy to handle even in a moderately crowded bus. So far whenever I've gone to Mumbai I've checked out Mid Day and of late Mumbai Mirror. All this while I've been really missing a quality tabloid in similar lines in Kolkata. Calcutta Times has had a tabloid feel but their lifestyle reporting, thanks to the Medianet policy of The Times Group is nothing less than pathetic. T2 captures content in lifestyle, cinema, TV, fitness and other entertainment happenings. It has borrowed the last four pages of Telegraph's daily city supplement Metro, limiting it to just consolidated city news. The welcome additions are a lead story everyday and lots of expert columns in fitness, grooming, dressing, decor, travel etc. The columns are being taken care of by well-known experts. Like Achala Sachdev has been assigned the grooming column, while the expert wildlife photographer and famous actor Sabyasachi Chakraborty handles travel. It also has an interactive element, like in the fitness section readers are sharing their weight loss success stories. The cinema section has been divided into Tollywood, Bollywood and Hollywood, full with more spiced up content.

It has also incorporated 'etc', the Friday entertainment supplement in itself. The reviews are more informative now, with ratings on acting, story, direction, music and technique. The regular and extremely knowledgeable film journalist Pratim D Gupta has started on film reviews and as expected is doing a good job of it.

The Telegraph readers are surely feeling blessed. Such a thing could come from The Telegraph only, who besides being the largest-selling newspaper putting others way behind, is known as a thought leader too.


3 comments:

  1. Good reading. I like it.

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  2. Anonymous10:55 PM

    Thanks for sharing your experience

    ReplyDelete
  3. Anonymous12:49 PM

    The Indian hospitality industry has seen a major hike in the recent times owing to the astounding industrial growth of the country. The growth in the IT sector has also hugely led to the revolving fortunes of the metros and major cities of the country. Offshore business flowing in and the eagerness of the MNCs to come up in India has led to the obvious growth of the hospitality sector also. Most of the big names in the hospitality industry from India and abroad have their properties in the important commercial hubs of the country. However, surprisingly, the hospitality industry is not that vigorously promoted in one of the most important metros of the country, Kolkata. In the past decade Kolkata has also seen major industrial growth. But unfortunately, the West Bengal state Government hasn’t shown much inclination towards the development of the hospitality industry of the state in general and the hotels in Kolkata in particular. Inspite of the repeated appeals from the Hotel and Restaurant Association of Eastern India, the state government hasn’t come up with steps that would boost the growth of the hospitality industry. Most of the suggestions and appeals made by the Association have gone unheeded. On the contrary, the state government increased the luxury tax payable by the air conditioned budget hotels in Kolkata and the ones in the rest of the state by a whopping 650%. Change in excise duties, reduction in the bar license renewal fee etc have also not been worked upon. In one word, the government seems to be underestimating the need to strengthen and boost the hospitality industry in the wake of unprecedented industrial growth. With proper etching out of the taxes and fees payable by the hotels of the state, the state government can make the business hotels in Kolkata and other renowned hotels of the state bring in huge profits for the state.

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